1. What We Collect
The following are examples of the personal information that we collect:
- Activity: Customer Service
Items to be collected
- Essential: First name, Last name, Email address
- Option: Mobile phone number
In addition to the above, we may collect information automatically about your activities on our
websites,such as cookies*, IP addresses, visit history, service history, and unauthorized use history.
We will retain your information for a reasonable period, until you request otherwise, and/or as long as
the law requires.
2. How We Use Your Personal Information
AMOREPACIFIC primarily uses the personal information that it collects to provide you with products,
information, and services. We may also use your information to track your purchase history and to contact
you for account and promotional purposes. You must create a registration profile in order to sign up
LANEIGE MEMBERSHIP and make a purchase on our website. We may also use your personal information for other
legitimate business purposes, including to detect and to prevent fraud, to collect amounts owing to us and
to maintain business records.
3. How We Share Your Personal Information
AMOREPACIFIC may share your personal information with companies that perform services for us, such as
fulfilling orders, delivering packages, sending postal mail, e-mails and SMS, analyzing customer data,
providing marketing assistance, processing credit card payments, investigating fraudulent activity,
conducting customer surveys, and providing customer service.
AMOREPACIFIC will always take steps to ensure that your information is used by all third parties in
accordance with this policy. We will not otherwise share, sell or distribute any of the information you
provide to us without your consent. Should AMOREPACIFIC enters into a joint venture with or is sold to or
merged with another business entity, your information may be disclosed to our new business partners or
AMOREPACIFIC may share de-identified information (i.e., information that is not directly connected to your
name) in the following circumstances in addition to those identified above:
4. Data Transfer
Aggregate information: We may share de-identified aggregate information about our customers with
advertisers and marketing partners.
Behavioral-based advertising: A third party may use technology (e.g., a cookie) to collect information
about your use of our website and other websites so that they can provide advertising about products and
services tailored to your interest. That advertising may appear either on our website, or on other
Considering it engages in global businesses, AMOREPACIFIC may provide or transfer your information to the
companies located in other countries to administer and/or operate certain functions or services on our
behalf. For the places where the personal information is transmitted, retained or processed, AMOREPACIFIC
takes reasonable measures for protecting that personal information.