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magazine categoryTREND

magazine monthy09.2017

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When Laneige meets YCH!

The muses of 1980s are recalled.
Modern glamorous style for this fall!
The collaboration of LANEIGE & YCH

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What’s LANEIGE Meets Fashion?

The inseparable relationship between beauty and fashion! As the relationship gets closer, the collaboration between a beauty brand and a fashion brand becomes a new trend. A K-beauty leader LANEIGE is creating a new trend called ‘fashionable beauty’ through its collaboration with prominent K-fashion designers. LANEIGE Meets Fashion is the extraordinary collaboration project that suggests trendy makeup styles! Each year, it presents a limited edition of unique design and trendy colors, attracting fashionistas and beauty fans.

The 80’s Queens Return with YCH

What would it be like if the top beauties of the 1980s showed up on the runway today? After the successful projects with pushBUTTON, PLAYNOMORE & Lucky Chouette, LANEIGE meets YCH in 2017. The theme of its F/W 2017 collection was ‘modern glamour’ inspired by the actresses of 1980s. The highlight of its style was the silhouette with big shoulder pads and bands for a wasp waist. Then, what are the must-have items for this fall if you’re looking for a modernly glamorous and beautiful look on the ‘real way’ as well?

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Unique Code in Collaboration Items

Let’s figure out the solution from the collaboration collection of LANEIGE and YCH. The limited edition of 4th LANEIGE Meets Fashion consists of three items, Two Tone Matte Lip Bar, Skin Veil Base Dot Cushion and Eyebrow Cushion-cara. As a true collaboration between fashion and beauty, lovely pastel-tone dart fashion with the feeling of herringbone fabric that reflects the texture of wool fabric is charming enough to stimulate the desire to own. LANEIGE Meets Fashion is expanding the possibility for collaboration by introducing fashionable beauty items with unprecedented experiments each year. How about trying the style of modern glamour muse with LANEIGE and YCH this autumn?

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Mini Interview with YCH Designer

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YCH brand designer
Yoon Choon Ho

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Q. Why did you choose ‘modern glamour’ of the 1980s as the theme for the F/W 2017 collection?

A. I was born in the 1980s, so I feel a certain sense of affinity to the period. This was an era when major changes took place across society and female participation in social activities increased dramatically. Women’s fashion of the 1980s evolved by reflecting such changes, and I found that incredibly attractive as a theme. I wanted to reinterpret the image of ‘glamour’ in a contemporary style.

Q. What is the look or unique feature of ‘ideal modern glamour’ from your perspective?

A. Ideal modern glamour means a richly feminine classic style, which is not ex-aggerated.

Q. Would you like to say anything to the readers of LANEIGE Magazine?

A. LANEIGE and YCH have teamed up to introduce an unprecedented and extraordinary design. Please look forward to collaboration of fashion and beauty you can see and touch.

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