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magazine categoryTREND

magazine monthy06.2017

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Follow on Global Beauty Road

The beauty that women around the world yearn for is building a road that stretches from Seoul, Korea to beyond Asia. Its name? LANEIGE Beauty Road, the home of K-beauty.

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The Origin of the Beauty Road

In 206 B.C., Asian goods started being traded along the Silk Road from Asia to the West. In 2015, the beauty originated in Korea has gone global. The sparkling gifts was sent worldwide and the sparkling beauty changed global cities. BB Cushion was the gift which the Beauty Road gave the world in 2015 and in 2016, it was Water Bank.

The 3rd Character of Sparkling Gift

The third gift to carry along K-beauty is LANEIGE’s global best-seller: Water Sleeping Mask. Since its rst release in 2002, it created a new category called sleeping (overnight) mask. The baton was handed to this very item for moisturizing and revitalizing dull and rough skin for skin that looks as though it has had a good night’s sleep.

Charm of K-Beauty Felt All Over

At the venue of 2017 Beauty Road, you will encounter various events for the chance to experience the excellence of Water Sleeping Mask, including Makeup Show offering beauty techniques by LANEIGE spokesmodels and Lucky Draw. Now starting its third big run, LANEIGE Beauty Road is expected to deliver the beauty of Asia across the world.

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