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2022 ~ Present

Feel the Glow

Radiance on my skin, Confidence in my life.
You’ll always be glowing and beautiful with LANEIGE.

2019 ~ 2021

Luminous Beauty

A Healthy, Moisture-Filled Radiance with New Beauty
for 'The Young Premium Functional Skin Moisturizing Brand'

2014 ~ 2018

Sparkling Beauty

Redefine Brand Story
'Sparkling Beauty'

2010 ~ 2013

Be Waterful

Enhancement of Moisturizing Product Line
through the “Be Waterful” Brand Campaign

2007 ~ 2009

Make up Stand

Premium Makeup Line Launch for the Makeup of Asian Women

2002 ~ 2006

Beauty of Asia

Expansion across Mainland China and Hong Kong (China) in 2002
Exploitation of the Global Market Mainly across Asia

1994 ~ 2000

Everyday New Face

Brand Launch in 1994
Spread of Fun, Lively Concept through the “Everyday New Face” Campaign