August First LANEIGE MEETS FASHION Project
2014 F/W LANEIGE X pushBUTTON Collaboration
1LANEIGE MEETS FASHION?
Laneige suggests newer trendy makeup from this year through
a collaboration of fashion brands every year.
Watch out for Laneige’s new attempts every year, ranging from assistance in Seoul Fashion Week Backstage makeup, the center of Korea’s trend, to collaboration products with brands of new rising stars/hot designers.
2The first partner of LANEIGE MEETS FASHION?
pushBUTTON is chosen as the first partner of LANEIGE MEETS FASHION to captivate celebrities and fashion people with wearable, lively designs! Fashionable makeup, created with the unique leopard pattern of pushBUTTON and with Laneige’s trendy color, comes to our customers this autumn.
3What kinds of products have Laneige & pushBUTTON created?
The heroine of this collaboration is “Serum Intense Lipstick,“
Laneige’s representative lipstick that's popular due to its vivid
color expression and moisturizing texture.
The magical item that perks up boring days is created in four sensuous, trendy colors inspired by a pushBUTTON show!
The multi-shadow in cute design elicits exclamations upon
opening the container with its interesting leopard pattern!
The comforting ivory & brown colors with hot pink color as accent create a trendier look. We recommend using Laneige’s bestseller, 6-in-1 BB Cushion made in pushBUTTON design.
Nowadays, many fashion people carry a clutch, not a bag! The product comes with the Designer Clutch designed by pushBUTTON. Have one or two pushBUTTON products in the stylish, practical clutch!
4What kind of look can be created?
LANEIGE X pushBUTTON collaboration products and pushBUTTON F/W fashion create a sensuous autumn look
◎ Products used: Serum Intense Lipstick Funky Pink, Vintage Orchid, pushBUTTON eye shadow, BB cushion
◎ Source: Nylon August 2014
◎ Source: Elle August 2014
◎ Source: Ceci August 2014