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Feel the glow brand story

Feel the Glow - LANEIGE

Radiance on my skin, Confidence in my life.

LANEIGE not only gives Radiance
on my skin,
but also Confidence in my life.

LANEIGE shares the same celebration of diversity and
believes everyone
should shine with an inner and outer glow
that’s just as unique as they are.

LANEIGE has been closely observing what
customers really want,
to give them back their original glow.

But the LANEIGE glow isn’t just about a healthy,
balanced complexion.
It also promotes a healthy, balanced lifestyle.

Regardless of how busy your daily life may be—or what life
may throw at you
and your skin—LANEIGE is here
to help you move forward with confidence.

You’ll always be glowing and beautiful with LANEIGE.



LANEIGE’s Beauty & Life Lab studies
customers’ skin and their 24/7 lifestyle

Rooted in science-based research on the moisturizing
mechanism of the skin, LANEIGE analyzes
how environmental factors from today’s 24/7 lifestyle
affect our complexion, inside and out.

Building on its 27 years of expertise on moisturizing
solutions research and being forward thinking on skincare,
LANEIGE seeks to provide distinctive solutions to customers
that not only helps their skin glow,
but also infuses their life with positive radiance.


LANEIGE offers 5 functional solutions,
from intense hydration to brightening to anti-aging

  • 01

    HYDRATION CARE Water Bank Blue Hyaluronic Line

    Daily exposure to skin stress, blue light,
    lack of sleep...
    Dryness these days calls for more than
    just moisture.

    The new Water Bank provides a 3.61 times* stronger barrier strengthening effect by adopting Blue
    Hyaluronic Acid, LANEIGE’s exclusive ingredient developed after 38 years of research efforts.
    Experience the power of full repair and a moisturizing effect that goes beyond hydration to firm
    your barrier.

    *Compared the sizes of commonly known Hyaluronic Acid (2,000kDa) with
    the smallest Blue Hyaluronic Acid (0.5kDa)

  • 02


    My complexion is so dull!

    What makes skin look dull?
    UV rays from the sun, blue light from mobile phones, pollution,
    and even stress can cause irritation and dullness to show up on our skin.

    Laneige provides brightening solution with Radian-C Cream.
    Powered by Radian-C Super Blend™, the cream is formulated
    with 8.5% Vitamin C derivative Ethyl Ascorbyl Acid (EAE),
    Melasolv™ and Vitamin E based on 25 years of vitamin research,
    seeking to circumvent the stability issue of pure Vitamin C
    without compromising its potency.

    Radian-C Cream, which transforms a dull complexion into
    one with a brighter,
    more even-looking tone in just 2 weeks
    thanks to the dual powers of vitamins C and E.

  • 03

    ANTI-AGING CARE Perfect Renew Line

    I’m worried about enlarged pores and
    deep wrinkles.

    Pores that appear long, thin, and vertical rather than small and round.
    That’s when wrinkles begin to form.

    LANEIGE’s anti-aging solution provides the total care needed
    to manage enlarged pores, sagginess caused
    by loss of elasticity, and fine lines.

    Glyco-Miracle™ is the brand’s first exclusive anti-aging technology
    infused throughout the Perfect Renew line to energize the skin
    and stimulate collagen production. It also activates the 5 signs
    of youthful skin—smoothness, elasticity, radiance, moisture,
    and texture—in just 7 days. Skin is noticeably firmer with restored radiance.

  • 04

    SLEEPING CARE Sleeping Mask Line

    Can my skin look great
    even if I haven’t slept well?

    A lack of sleep not only affects our health.
    It also leads to unbalanced skin.

    Sleeping MicrobiomeTM, which is designed to release ingredients
    during your sleep cycle in which skin loses excess water
    and sebum production wanes. Probiotics Complex derived
    from 23.8 billion Probiotics*, strengthens the skin defense
    and boosts the brightness and clarity of tired skin.
    The formula keeps the skin’s microbiome healthy, balanced,
    and deeply moisturized while you sleep,
    so that it can effectively repair damaged skin.

    Our overnight hero, Water Sleeping Mask EX,
    makes skin look bright, dewy, and wide-awake
    while Cica Sleeping Mask relieves dry and sensitive skin overnight.

    *Green tea lactobacillus ferment lysate
    (AP’s patented ingredient: No. 10-2011-0056468)

  • 05

    BASE MAKEUP Neo Cushion

    Can I achieve natural-looking coverage
    that’s actually good for my skin?

    LANEIGE has debuted NEO Cushion in August 2020,
    the world’s first-ever certified blue light-filtering
    cushion foundation, powered by Titanium Dioxide that shields
    your skin from blue light.

    Humid DefenseTM Technology formulated
    Neo Cushion Matte gives long-lasting coverage
    that also helps control excessive sebum, allowing makeup to last
    for 24 hours even under hot and humid weather.

    The technology breakthrough has sets NEO Cushion apart
    and solidifies its status as a best-in-class cushion foundation
    that delivers perfect skin and makeup all day long.

    Neo Cushion is available in both matte and glow finishing.



The journey with LANEIGE to finding one’s own
glow stretches ahead
along the path by your side.
FEEL the healthy GLOW that radiates
in its own presence above the skin.