History

2014 ~ Present

Sparkling Beauty

Redefine Brand Story
'Sparkling Beauty'

2010 ~ 2013

Be Waterful

Enhancement of Moisturizing Product Line
through the “Be Waterful” Brand Campaign

2007 ~ 2009

Make up Stand

Premium Makeup Line Launch for the Makeup of Asian Women

2002 ~ 2006

Beauty of Asia

Expansion across Mainland China and Hong Kong (China) in 2002
Exploitation of the Global Market Mainly across Asia

1994 ~ 2000

Everyday New Face

Brand Launch in 1994
Spread of Fun, Lively Concept through the “Everyday New Face” Campaign