History
2014 ~ Present
Sparkling Beauty
Redefine Brand Story
'Sparkling Beauty'
2010 ~ 2013
Be Waterful
Enhancement of Moisturizing Product Line
through the “Be Waterful” Brand Campaign
2007 ~ 2009
Make up Stand
Premium Makeup Line Launch for the Makeup of Asian Women
2002 ~ 2006
Beauty of Asia
Expansion across Mainland China and Hong Kong (China) in 2002
Exploitation of the Global Market Mainly across Asia
1994 ~ 2000
Everyday New Face
Brand Launch in 1994
Spread of Fun, Lively Concept through the “Everyday New Face” Campaign
