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Blue Movement

BLUE MOVEMENT

The beginning of LANEIGE’s pleasant transformation
to preserve the vitality found in pure and clean water.
Our smallest movements can make a bigger difference.

화살표

OUR STORY

LANEIGE has been taking part in activities
that spread the value of water
and preserve water resources for the past 10 years
based on the brand’s belief that water, the origin of all life,
is the key to beautiful skin and a vibrant life.

And now, to reach a more sustainable future,
we seek to keep our water pure and clean

by reducing our products’ impact on water
and the environment
and by changing our little lifestyle habits.

Even our smallest actions can deliver positive blue energy
to water, life and the earth, and create a pleasant change.

OUR PROMISE

  • Lifestyle Campaign

    We will work together with our customers
    to improve their
    awareness of their own water
    footprint and how they can also
    through small practices preserve water
    in their daily lives.

    #WaterProtectingLifeChallenge

  • Sustainable Social Contribution

    We will initiate ocean purification projects and
    make donations toward activities
    that address plastic issues
    and preserve water resources.

    #LANEIGE_BlueProject  #WWF

  • Sustainable Products and Design

    We will develop sustainable products
    that reduce the water footprint
    by saving water.

    #WaterSleepingMaskEX  #Phytoalexin

    >  See more

BLUE MOVEMENT x WWF

LANEIGE partners with World Wide Fund for Nature(WWF)
for activities that protect water and the oceans.

WWF(World Wildlife Funds)

WWF is an international non-profit organization dedicated to environmental preservation,
that performs activities based on the global network that stretches
across nearly 100 countries and has over 5 million supporters.

To create a future where humans live in harmony
with nature,
WWF induces the preservation of biodiversity
and the recyclable use of natural resources
in a sustainable manner and endeavors to heighten awareness of the need
to reduce unnecessary consumption.

Over the past decade, the organization has also performed
environmental preservation activities
in Korea
as well and officially established WWF Korea in 2014.

OUR CSR
HISTORY

Since 2010

In its belief that water, the origin of all life,
is the key to beautiful skin and a vibrant life,

LANEIGE participates in meaningful activities
that support water-stressed countries and
preserve water resources.

  • line 2021~

    BLUE MOVEMENT CAMPAIGN

    The beginning of LANEIGE’s pleasant transformation
    to preserve the vitality found in pure and clean water.

    Partnership with WWF Korea to carry out an ocean
    purification projects and to sponsor donations for
    sustainable water resource conservation
    and resolving plastic issues.

  • line 2020

    RESCUE WALTER CAMPAIGN

    A portion of proceeds from selling LANEIGE Water sleeping
    Mask and Rescue Walter Campaign is donated to Team &
    Team, which is then used to support development of
    underground water and maintenance of existing facilities
    along Tana River, Kenya

  • line 2016 - 2019

    REFILL ME CAMPAIGN

    Each year, a portion of proceeds from selling LANEIGE Water
    Bank and Refill Me Bottle is donated to Team&Team, which is
    then used to support development of underground water
    and maintenance of existing facilities along Tana River, Kenya.

    In 2019, underground water was newly developed and
    drinking water pumps were installed in 3 villages along Tana
    River, and malfunctioning water pumps were repaired in 10
    villages.

  • line 2013 - 2015

    WATERFUL SHARING
    CAMPAIGN 2

    A portion of proceeds from selling LANEIGE products was
    partly donated to UNICEF to be used for Wash in School, a
    project for improving drinking water facilities in Asian
    countries.
    Also, by supporting a project dedicated to improving
    educational facilities, we contributed to invigorating the
    village and reducing inequality in education.

  • line 2010 - 2012

    WATERFUL SHARING
    CAMPAIGN 1

    A portion of proceeds from selling LANEIGE product sales
    was sent to Save the Children to support the building of new
    water tanks and the repair of old wells in Africa.
    Education on maintaining well in the school campus was
    conducted, to share awareness of the safe and clean water of
    life.