Blue Movement
The beginning of LANEIGE’s pleasant transformation
to preserve the vitality found in pure and clean water.
Our smallest movements can make a bigger difference.
OUR STORY
LANEIGE has been an active participant in helping
preserve water resources for the past
10 years, based on the brand’s belief that water is
the key to not only beautiful skin, but a beautiful life.
To reach a more sustainable future,
we seek to keep our water pure
and clean by reducing our own impact on water and the
environment,
and by changing our own lifestyle habits.
Even the smallest actions can create change.
OUR PROMISE
-
Lifestyle Campaign
We will work together with our customers
to educate them
about their own water footprint
and how they can help preserve water
in their daily lives through methods
such as educational social media campaigns
on our own platforms,
as well as the platforms of influencer partners.#WaterProtectingLifeChallenge
-
Sustainable Social Contribution
In Korea, Laneige will participate in
ocean purification projects
and continue to make donations
towards activities that address
plastic issues
and preserve water resources via reputable NGOs
such as WWF Korea. This projects is planned
to be expanded globally.#LANEIGE_BlueProject
-
Sustainable Products and Design
We will continue to strive to develop products
that are more sustainably designed to reduce
the use of plastic,
while striving
to develop formulas
that contain
biodegradable ingredients.#WaterSleepingMaskEX #Phytoalexin
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LANEIGE partners with World Wide Fund for Nature(WWF)
for activities that protect water and the oceans.
WWF(World Wild Fund for Nature)
WWF is an international non-profit organization dedicated to environmental preservation,
that performs activities based on the global network that stretches
across nearly 100 countries and has over 5 million supporters.
To create a future where humans live in harmony
with nature,
WWF induces the preservation of biodiversity
and the recyclable use of natural resources
in a sustainable manner and endeavors to heighten awareness of the need
to reduce unnecessary consumption.
Over the past decade, the organization has also performed
environmental preservation activities
in Korea
as well and officially established WWF Korea in 2014.
OUR CSR
HISTORY
Since 2010
In its belief that water, the origin of all life,
is the key to beautiful skin and a vibrant life,
Globally, LANEIGE participates in meaningful activities
that support water-stressed countries and
preserve water resources.
-
2021~
BLUE MOVEMENT CAMPAIGN
The beginning of LANEIGE’s pleasant transformation
to preserve the vitality found in pure and clean water.
Partnership with WWF Korea to carry out ocean
purification projects and to sponsor donations for
sustainable water resource conservation
and resolving plastic issues. -
2020
RESCUE WALTER CAMPAIGN
A portion of proceeds from selling LANEIGE Water sleeping
Mask and Rescue Walter Campaign is donated to Team &
Team, which is then used to support development of
underground water and maintenance of existing facilities
along Tana River, Kenya
This campaign was also carried out in several global local offices
to solve the drinking water improvement problem in each country
by sponsoring each country's NGO activity. -
2016 - 2019
REFILL ME CAMPAIGN
Each year, a portion of proceeds from selling LANEIGE Water
Bank and Refill Me Bottle is donated to Team&Team, which is
then used to support development of underground water
and maintenance of existing facilities along Tana River, Kenya.
In 2019, underground water was newly developed and
drinking water pumps were installed in 3 villages along Tana
River, and malfunctioning water pumps were repaired in 10
villages. -
2013 - 2015
WATERFUL SHARING
CAMPAIGN 2A portion of proceeds from selling LANEIGE products was
partly donated to UNICEF to be used for Wash in School, a
project for improving drinking water facilities in Asian
countries.
Also, by supporting a project dedicated to improving
educational facilities, we contributed to invigorating the
village and reducing inequality in education. -
2010 - 2012
WATERFUL SHARING
CAMPAIGN 1A portion of proceeds from selling LANEIGE product sales
was sent to Save the Children to support the building of new
water tanks and the repair of old wells in Africa.
Education on maintaining well in the school campus was
conducted, to share awareness of the safe and clean water of
life.
