2014 ~ Present

New Market Launches

LANEIGE launches in U.S. & Canada

2010 ~ 2013

Be Waterful

Increased awareness on Moisturizing Product Line
through the “Be Waterful” Brand Campaign

2007 ~ 2009

Makeup Stand

Premium Makeup Line launched to target consumers in Asia

2002 ~ 2006

Beauty of Asia

Expansion across Mainland China and Hong Kong (China) in 2002
Global market expansion across Asia

1994 ~ 2000

Everyday New Face

Brand launch in 1994
The “Everyday New Face” Campaign highlights the confident and energetic modern day woman