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RESCUE WALTER CAMPAIGN

LANEIGE joins activities
to protect and purify water.

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our promise

LANEIGE engages in activities
to protect and purify water.

LANEIGE believes that water, the source of all life, is the key to beautiful skin and vigorous life.

As we understand the wonderful ability and value of water, we are taking active part in meaningful endeavors aimed to support water-stressed countries and preserve water resources, so that our lives as well as the environment can shine brightly.

RESCUE WALTER logo

RESCUE WALTER CAMPAIGN

The Rescue Walter Campaign of LANEIGE
aims to prevent worsening water scarcity
and pollution and to protect precious water through participating in activities that we can do easily in our daily lives.

Walter & Friends who love water
left home to go on an adventure to save the water of the Earth,
which is disappearing from their lives.
Now, join in with the water protection activities with Walter of LANEIGE.

Part of the profits from the limited edition of this campaign are donated to water protection projects
so that the lives of more people can shine.

Campaign FAQ

rescue walter character

What kind of activities does this campaign involve?

Part of sales profits generated from this campaign of LANEIGE
are donated through NGOS across the globe.
The money is being used for the drinking water projects
for water-scarce countries around the world.

Campaign Introduction

  • 2020 LANEIGE CSR CAMPAIGN
    TO PROTECT OUR WATER (2010~ )

    657,272,680KRW

  • 2019-2016 REFILL ME CAMPAIGN

    Each year, a portion of proceeds from selling LANEIGE Water Bank and Refill Me Bottle is donated to Team&Team,
    which is then used to support development of underground water and maintenance of existing facilities along Tana River, Kenya.

    In 2019, underground water was newly developed and drinking water pumps were installed in 3 villages along Tana River, and malfunctioning water pumps were repaired in 10 villages.

  • 2016 REFILL ME CAMPAIGN

    2016 partnership with Team&Team
    With Refill Me Campaign, we engaged in activities where people can replenish themselves,
    their lives and the environment.

  • 2015-2013 WATERFUL SHARING CAMPAIGN

    A portion of proceeds from selling LANEIGE products was partly donated to UNICEF to be used for Wash in School,
    a project for improving drinking water facilities in 11 Asian countries.

    Also, by supporting a project dedicated to improving educational facilities, we contributed to invigorating the village and reducing inequality in education.

  • 2013 WATERFUL SHARING CAMPAIGN

    2013 partnership with UNICEF
    Through Waterful Sharing Campaign, we carried out activities to help water-stressed countries.

  • 2012-2010 WATERFUL SHARING CAMPAIGN

    A portion of the proceeds from LANEIGE product sales was sent to Save the Children to support the building of
    new water tanks and the repair of old wells in Africa.

    Education on maintaining the well in the school campus was conducted, to share awareness of the safe and clean water
    of life.

  • 2010 WATERFUL SHARING CAMPAIGN

    2010 agreement with Save the Children
    We began Waterful Sharing Campaign, dedicated to water-stressed countries around the world.

Campaign banner

Even our little efforts can bring about a greater change. Even our little efforts can bring about a greater change.

our global partners

  • Malaysia Global Peace Foundation (GPF)
  • Korea Team & Team
  • Singapore Waterways Watch Society (WWS)
  • China WWF
  • Hong Kong PlayTao Foreverland
  • Taiwan World Vision | Water for every child