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LANEIGE "Refill Me" Campaign
About "Refill Me" Campaign
Over the years, LANEIGE has implemented many meaningful CSR activities globally in a continuous effort to share ‘Water’, the essence of life with children living in countries with water scarcity.
This year, LANEIGE is embarking on 'Refill Me' campaign which encourages people to play a part in making the world a cleaner place for a more sparkling life by cutting down on pollution from disposable plastic waste and drinking water from the ‘Refill Me Bottle’. Part of the proceeds from the sale of the 'Refill Me Bottle’ will go towards supporting projects related to drinking water, health and sanitation both in Korea and globally.
In Singapore, LANEIGE will be partnering with Waterways Watch Society, a local independent volunteer group who is committed to bring people together to love Singapore waters and to inspire stewardship for our environment.
From 13 May to 30 June 2016, customers will be able to purchase the limited edition ‘Refill Me Bottle’ for SGD8, with any purchase at LANEIGE Singapore boutiques or counters. SGD2 from the sales of each bottle will be donated to help WWS expand their educational programs at Punggol Waterways and develop sustainable programs to benefit the future generations.
The eco-friendly water bottle is BPA Free and encourages consumers to get into the routine of staying hydrated and to show care for the environment by reducing consumption of disposable bottles. There are three fun designs to choose from representing:
About Waterways Watch Society
Waterways Watch Society is a special, independent volunteer group, bringing people together to love Singapore’s waters and to inspire stewardship for our environment.
Their three core principles are:
LANEIGE Singapore’s Partnership with Waterways Watch Society
On 19 April 2016, the LANEIGE Singapore team kick-started the partnership with WWS by taking part in a half-day CSR program organized by WWS. The team was given an overview of Singapore’s waterways, especially the Marina Reservoir. The emphasis is on the necessity of taking care of our living environment (land, air and sea). After the presentation, the team went on patrols with WWS’ volunteers in the Marina Reservoir area, in boat and on bikes.
About Beauty Road
LANEIGE is kicking off the ‘Refill Me’ campaign at the annual Beauty Road with Water Bank roadshow, a consumer event
to encourage confident expressions of sparkling beauty.
LANEIGE Beauty Road with Water Bank will be held in ION Orchard, Basement 4 ION Station from 13 May to 19 May 2016.
For more information, visit www.laneige.com/beautyroad/sg/.