Laneige Meets Fashion

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LANEIGE MEETS FASHION

3MAR. 2014

Global Laneige’s new attempts to create a new K-beauty trend

March 23, 2014

The grand opening of the first ambitious project together with the 2014 F/W Seoul Fashion Week pushBUTTON Show!

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1LANEIGE MEETS FASHION?

A dream couple, beauty & fashion!

Laneige’s ambitious project, which will create a new K-beauty trend in collaboration with Korea’s hot fashion designers who set the trend.

The first beautiful collaboration partner is pushBUTTON!

pushBUTTON, a popular brand in Korea and Chinese-speaking countries in Asia with its unique new design, is chosen as the first partner of Laneige, which is growing as a global mega brand among trend leaders in Korea.

Laneige takes on new challenges and offers customers pushBUTTON F/W backstage makeup in March and collaboration lipstick with pushBUTTON in August.

2The first project of LANEIGE MEETS FASHION unveils its heart-throbbing teaser video!

  • media image01 play Wait for LANEIGE MEETS FASHION with great expectation!
  • media image02 play Which designer brand will be featured in the first project of LANEIGE MEETS FASHION?
  • media image03 play The grand opening of a designer brand!
  • media image04 play Where will LANEIGE MEETS FASHION be launched for the first time?
  • media image05 play Heart-throbbing DAY-2

3Paparazzi at the site of the 2014 F/W Seoul Fashion Week pushBUTTON Show with Laneige on March 23, 2014

pushBUTTON Show Backstage Sketch Video

4Meet Laneige “Fashion Show Lipstick," the main character on the backstage of the pushBUTTON Show!

Backstage Laneige Lipstick Paparazzi!

Backstage Laneige Lipstick Paparazzi!
Related Products
Laneige Serum Intense Lipstick “Pink Crush”

is popular backstage with its outstanding moisturizing effect and vivid color expression.

View Details
Source: Ceci August 2014
Related Products
Laneige Serum Intense Lipstick “Catch Me Red”

is popular backstage with its outstanding moisturizing effect and vivid color expression.

View Details

5How to become the main character of Laneige VIP KIT, a special gift for celebrities participating in the fashion show

The limited-edition kit consisting of Fashion Show Lipstick, Serum Intense Lipstick (2 colors), and April new Water Drop Tint (2 colors) meets pushBUTTON F/W pattern!

pushBUTTON F/W Pattern Limited-Edition Kit

pushBUTTON F/W Pattern Limited-Edition Kit

- Serum Intense Lipstick “Pink Crush“ “Catch Me Red“
- Water Drop Tint “Apricot” “Raspberry Pink”

Celebs’ favorite VIP KIT

Celebs’ favorite VIP KIT

Laneige customers will have an opportunity to experience the Limited-Edition VIP Kit soon!


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