Laneige Meets Fashion

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LANEIGE MEETS FASHION

8AUG. 2014

August First LANEIGE MEETS FASHION Project

2014 F/W LANEIGE X pushBUTTON Collaboration

LANEIGE MEETS FASHION
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1LANEIGE MEETS FASHION?

LANEIGE MEETS FASHION
  • LANEIGE MEETS FASHION.

    Laneige suggests newer trendy makeup from this year through a collaboration of fashion brands every year.
    Watch out for Laneige’s new attempts every year, ranging from assistance in Seoul Fashion Week Backstage makeup, the center of Korea’s trend, to collaboration products with brands of new rising stars/hot designers.

2The first partner of LANEIGE MEETS FASHION?

LANEIGE push BUTTON
  • pushBUTTON, Korea’s hottest fashion brand

    pushBUTTON is chosen as the first partner of LANEIGE MEETS FASHION to captivate celebrities and fashion people with wearable, lively designs! Fashionable makeup, created with the unique leopard pattern of pushBUTTON and with Laneige’s trendy color, comes to our customers this autumn.

3What kinds of products have Laneige & pushBUTTON created?

pushBUTTON, Korea’s hottest fashion brand
  • Serum Intense Lipstick: magic that revitalizes daily life with one lipstick

    The heroine of this collaboration is “Serum Intense Lipstick,“ Laneige’s representative lipstick that's popular due to its vivid color expression and moisturizing texture.
    The magical item that perks up boring days is created in four sensuous, trendy colors inspired by a pushBUTTON show!

  • pushBUTTON Shadow & BB Cushion reborn with lively, zesty design

    The multi-shadow in cute design elicits exclamations upon opening the container with its interesting leopard pattern!
    The comforting ivory & brown colors with hot pink color as accent create a trendier look. We recommend using Laneige’s bestseller, 6-in-1 BB Cushion made in pushBUTTON design.

  • Designer Clutch, a fashion item worth collecting

    Nowadays, many fashion people carry a clutch, not a bag! The product comes with the Designer Clutch designed by pushBUTTON. Have one or two pushBUTTON products in the stylish, practical clutch!

4What kind of look can be created?

LANEIGE X pushBUTTON collaboration products and pushBUTTON F/W fashion create a sensuous autumn look

◎ Products used: Serum Intense Lipstick Funky Pink, Vintage Orchid, pushBUTTON eye shadow, BB cushion

◎ Source: Nylon August 2014

Source: Elle August 2014

◎ Source: Elle August 2014

Source: Ceci August 2014

◎ Source: Ceci August 2014


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